Those are the words I heard tonight coming from the monitor in my 2 year old girl's room just as the opening song "Frozen Heart" started to play from her Echo Dot. But that's the end of the story. Let's back up. My daughter has been trying to get the Amazon devices to recognize her…
The Consumer Knowledgeability Index (CKI) represents a buyer’s access to purchase-relevant information for a particular company or in a particular industry. It is the measure of access to industry or company level information that helps along a high-involvement (research driven) purchase This could be as simple as how much something costs or who the customers are for…
