Publish or Perish - Title Card

a 2 minute read in Stories

Publish or Perish

a 1 min read

Does the academic adage apply to business?

If I asked you if you consider yourself a decent business communicator, what would you say?

There’s communicating internally and externally. Most folks are capable of communicating with their peers within their company in a constructive way.

You are likely one of those people. But, how would you rate yourself on communicating with the public?

Many people cite a fear of public speaking.

Is this you?

Would you rather be in the casket, than doing the eulogy?

You’d better be prepared to be edged out by competitors (internal and external) that are getting more comfortable with publishing content in a public forum.

According to Wikipedia:

“Publish or perish” is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one’s career.

I think it’s time to recognize that this applies now to the business world as well.

I’m not the only one who feels this way…

In an amazingly succinct article from David Meerman Scott, you can learn a whole lot about marketing communications in the connected age.

He asks:

What are you?

If you’re creating great content, it means you’re great!

If you’re creating crappy content, it means you’re crappy.

And if you’re not creating anything, buyers won’t even find you.

Read more from David Meerman Scott on LinkedIn: You Are What You Publish

Publish or Perish - The End

Images in this post via Dan Scivoletti


Also published on Medium.

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  1. Thank you for your comment Stefano. Keep at it! Start now and you will be rewarded when others have rested on their laurels.

    I’ve translated my reply and your original reply (roughly) below for my English speaking friends:

    Grazie per il tuo commento Stefano. Tenere a esso! Cominciate ora e sarete ricompensati quando gli altri hanno riposato sugli allori.

    Certainly an argument That runs smoothly. But I think the Italian, Sicilian to That Specifically, and I realize That Those Who produces and publish content (These unknown) on social has a sort of digital pioneer. There is full awareness of the potential of These new (?) Tools. Maybe in ten years we’ll get there, too. Meanwhile, I start from.

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